Market Redesign
FarmVille
Overview
FarmVille had added so many new features that it had outgrown the store. We needed new tabs and an overall redesign to take advantage of the larger monitor resolutions that were becoming more common at the time.
Business Needs
Expand the Market to fit the bevy of new game features
Design Needs
Reduce cognitive effort by reducing complex choices
Maximize appealing item art
Feature more items by utilizing larger, more popular screen resolutions
Side-by-Side Comparison
Old
New!
By removing the page title, tab labels, and merging the top and bottom sections, I was able to increase the height of the item cards about 35%. This gave me the real estate to make the items larger as well as the item names.
Working with project managers, I was able to figure out what the most important elements were for each item and created the stats icon layout at the right of the item art. My goal there was to make it easier for a user to scan different options for comparison.
Final Design
Featured - Widescreen Layout
Featured - Default Layout
Seeds - Widescreen Layout
Seeds - Default Layout
Animals - Widescreen Layout
Animals - Default Layout
UI Designer
Role:
2008